our godchildren

The quality of coffee is not due to the advertising budget but especially due to:

  • the selection and quality of its beans
  • its roasting
  • its freshness
  • its preparation

The focusing on extraordinary quality makes it possible for us to renounce the advertising budget.

Instead of that, we donate at least 5% of our sales volume to children suffering from hunger. Worldwide, about 400 billion dollars are spent for advertising annually. At the same time about 1 billion people suffer from hunger. 30 billion dollars would be needed annually to defeat world hunger completely. As a consequence, the problem of world hunger could be completely solved by reducing advertising expenditures by 10%.

We * from No Marketing * reduce these advertising expenditures by 100% and use this money instead to battle world hunger

Learn more under the heading: Product line

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